Privacy policy explained: Your privacy is important to us is owned, managed and maintained by Wellspring Consumer Private Limited (Formerly Kay Consumer Products Private Limited), a private limited company incorporated under the Companies Act, 1956 with its registered office located at The Bay, 3rd Floor, 1800 Nivaranpur, Ranchi 834 001, India and corporate office situated at S5A and S6A, II Floor, Alpha Building, Sigma Soft Tech Park, Palm Meadows, Whitefield Bangalore 560 066, India (“Company” or “We” or “Us” or “Our”). This Privacy Policy is published pursuant to Section 43A of the Information Technology Act, 2000, Regulation 4 of the Information Technology (Reasonable Security Practices and Procedures and Sensitive Personal Information) Rules, 2011 and Regulation 3(1) of the Information Technology (Intermediaries Guidelines) Rules, 2011.

 Your privacy is important to Us. We respect your privacy regarding any information We may collect while operating our Website. Accordingly, We have developed this privacy policy (“Privacy Policy”) in order for You to understand how We collect, use, communicate, disclose and otherwise make use of Personal Information collected or generated when You use or access the Website and how your personal data is collected, processed, used, stored and protected.

By registering for, accessing, using, and/or downloading any service, you consent to the collection and use of your Personal Information as outlined in this Privacy Policy and agree to be bound by this Privacy Policy. If you do not agree with the aforesaid, please do not use or access our Website. This Privacy Policy is incorporated into and subject to the Terms and Conditions.

Please note that this Website may include links to other websites whose privacy practices differ from those of Wellspring Consumer Private Limited (Formerly Kay Consumer Products Private Limited). If You provide personal data to any of those websites, then Your data is governed by their privacy policy. The privacy practices set forth in this Privacy Policy are for this Website only and the Company is not responsible for the privacy practices or the content of those linked websites.

We strive to ensure the highest standards for secure transactions and customer information privacy. Please read the following statement to learn about our collection of information policies.


This privacy policy is subject to change at any time without notice. Please review this Privacy Policy periodically to ensure that you are aware of the then current policies.

Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform that allows us to sell our products and services to you.

Your data is stored through Shopify’s data storage, databases and the general Shopify application.They store your data on a secure server behind a firewall.

 Collection, Use and Disclosure of Personal Information 


  1. In general, you can browse the Website without telling Us who you are or revealing any Personal Information about yourself. Once you give Us your Personal Information, you are not anonymous to Us. You always have the option to not provide information by choosing not to use a particular service or feature on the Website.

  2. You may need to provide Us your Personal Information during the course of using some of Our services and/or while creating an account with Us.

  3. We will collect Personal Information by lawful and fair means and, where appropriate, with the knowledge or consent of the individual concerned. The Personal Information We collect may include contact and payment information like your name, email and physical addresses, phone numbers. When you ask Us to ship an order, We may collect information you provide us such as the name, address, and phone number of recipients. For certain transactions, We may be required to collect information to comply with legal requirements. This information may include, in certain cases, “sensitive personal data or information” such as PAN, license numbers or tax related information of the users.

  4. When you access or use Website, We collect and store your Personal Information which is provided by you from time to time during the course of your use or access of Website. “Personal Information”; shall mean information disclosed by or obtained from any user of the Website and includes name, age, payment processing details, any other personal details capable of identifying a person and any other information about the user (including any literary or artistic works) that the user willingly submits to the Website.
  5. Before or at the time of collecting Personal Information, We may identify the purposes for which information is being collected.

  6. We will collect, use and disclose Personal Information solely for fulfilling those purposes specified by Us and for other ancillary purposes, unless We obtain the consent of the individual concerned or as may be required by law for any other purpose. Specifically, Personal Information may be used or disclosed by Us for the following reasons:
  •  administer and operate this Website;
  • to fulfil the order / delivery / service you have purchased;
  • personalize and improve your experience on this Website;
  • transmission by email or any other form of communication of marketing materials to you;
  • send to you statements and invoices;
  • enable your access to and use of the Website and any of its services;
  • contact for survey or feedback which may be done using email or mail or sms or Whatsapp;
  • to enable our group entities to reach out to you in relation to their programmes managed by them / products or services offered by them;
  • to provide customer service and alert you to product information;
  • to help Us improve and customize Our service offerings, websites, and advertising;
  • to send you information about Our products, services, and promotions;
  • to protect the security or integrity of Our websites and Our business;
  • to ensure compliance as per legal and statutory requirements, such as for fraud detection;
  • to process your requests (such as replying to your queries); and
  • to execute other activities such as marketing campaign, promotional communications for which consent is taken appropriately.

    7.  Personal Information should be relevant to the purposes for which it is to be used, and, to the extent necessary for those purposes, should be accurate, complete, and up-to- date.

 8. For the use of the services and purchase of products, you may be required to pay the Company. with a credit card, wire-transfer, or debit card through the Company’s third party payment gateway provider and such third party payment gateway provider may be required to collect certain financial information from you including, but not restricted to, your credit/debit card number or your bank account details (collectively referred to as “Financial Information”). All Financial Information collected from the users’ by the Company’s third party payment gateway providers will be used only for billing and payment processes. The verification of the Financial Information shall be accomplished only by the user through a process of authentication in which the Company shall have no role to play.

 9. We will protect personal information by using reasonable security safeguards against loss or theft, as well as unauthorized access, disclosure, copying, use or modification.

 10. We will make readily available to customers information about Our policies and practices relating to the management of personal information.

 11. We will only retain Personal Information for as long as necessary for the fulfilment of those purposes.

 12. Notwithstanding anything elsewhere set out in the Terms or in the Privacy Policy, it is clarified that any use or disclosure of Personal Information submitted on the Website shall not be in any manner contrary to applicable laws, as may be amended from time to time. 

 13. The Company has implemented security policies, rules and technical measures, as required under applicable law including firewalls, transport layer security and other physical and electronic security measures to protect the Financial Information and Personal Information that it has under its control from unauthorized access, improper use or disclosure, unauthorized modification and unlawful destruction or accidental loss. It is expressly stated that the Company shall not be responsible for any breach of security or for any action of any third parties that receive users’ personal data or events that are beyond the reasonable control of the Company including, acts of government, computer hacking, unauthorized access to computer data and storage device, computer crashes, breach of security and encryption, etc.



All payments made on our Website are secure and safe.

If you choose a direct payment gateway to complete your purchase, then Shopify stores your credit card data. It is encrypted through the Payment Card Industry Data Security Standard (PCI-DSS). Your purchase transaction data is stored only as long as is necessary to complete your purchase transaction. After that is complete, your purchase transaction information is deleted.

Cookies and Cache

 We use data collection devices such as “cookies” and “cache” (collectively, “Cookies”) on certain pages of the Website to help analyse Our web page flow, measure promotional effectiveness, and promote trust and safety. We offer certain features that are only available through the use of Cookies.

 By using the Website, You agree to the following:

  • You can refuse to accept Cookies from the Website by configuring your browser to refuse Cookies. By doing so you will not be able to access certain features on the Website.

  • By registering or logging into the Website, you are explicitly consenting to Us that We can set a Cookie for this purpose. It is impossible for you to log into the Website without Us setting a Cookie. 

    You can delete any Cookies We have set at any time through your browser. We place both permanent and temporary Cookies in your device. Most Cookies are “session cookies”, implying that they are automatically deleted from your device at the end of a session.

     You can stop Cookies from being downloaded on your device from the Website at any time by selecting the appropriate settings in your browser. You can also delete your browser Cookies or disable them entirely. The browsers will tell you how to change your browser settings to notify you when a Cookie is being set or updated, or to restrict or block certain types or all Cookies. In case you decline to download Cookies from Our Website you may not be able to use certain features on the Website, but this may significantly impact your experience with the Website and may make parts of the Website non-functional or inaccessible. We recommend that you leave them turned on.

     Additionally, you may encounter Cookies or other similar devices on certain pages of the Website that are placed by third parties. We work with third parties to support the Website by serving advertisements or providing services, such as providing users with the ability to comment on content, allowing users to share content, customizing content based on usage, or tracking aggregate site usage statistics (including actions taken on the Website, and dates and times you access the Website. These third parties use their Cookies to collect information on various websites. We do not control the use of Cookies by third parties nor are We in any way responsible for the same.

    Communications from the Website


    Special Offers and Updates

    We may occasionally send you information on products, services, special deals, and promotions. We present the option not to receive these types of communications.

    Press Releases and Newsletters

    If you request to receive Our newsletters, We will use your name and email address to send these documents to you. Please contact Us if you wish to be removed from this mailing list.

    Service-related Announcements

    We will send you strictly service-related announcements on rare occasions when it is necessary to do so. For instance, if Our service is temporarily suspended for maintenance, We might send you an email advising you of this.

     Links to Other websites

    We may use third-party advertising companies to serve ads when you visit Our Website. These companies may use information not including your Personal Information, about your visits to Website and other websites in order to provide advertisements about goods and services of interest to you. Please be aware that you may click on a sponsored external link at your own risk and We cannot be held liable for any damages or implications caused by visiting any external links mentioned.

    This Website may, from time to time, provide links to other websites. We have no control over such websites and are not responsible for the content of these websites. This privacy policy does not extend to your use of such websites. You are advised to read the privacy policy or statement of other websites prior to using them.

    Business Transitions

    In the event the Company goes through any kind of business transition, including without limitation a merger, acquisition by another company, or sale of all or a portion of its assets, Personal Information collected on this Website may be among the assets transferred. 

     Data Security 

    The Company will make best efforts to take all such reasonable technical and organisational precautions to prevent unauthorised access, loss, misuse or modification of your Personal Information.

    The Company will store all the Personal Information you provide on its secure servers in India or secure servers of its third-party affiliates.

     Amendment of Privacy Policy

    We are committed to conducting our business in accordance with these principles in order to ensure that the confidentiality of Personal Information is protected and maintained. The Company reserves its right to amend or modify in any manner as it deems fit the Privacy Policy from time to time, at its sole and absolute discretion.

    If a user wishes to remove his/her/its contact information from all the Company’s lists and newsletters, the user can click on the “unsubscribe” link or follow the instructions in each e-mail message. Alternatively, the user can contact the Company at 1800-309-9355. The Company reserves the right to limit membership based on availability of contact information. All users will be notified by email prior to any actions taken.

    For feedback or concern, if any, kindly contact customer care at 1800-309-9355. In accordance with Information Technology Act 2000 and rules made there under, the name and contact details of the Grievance Officer are provided below:

    Name : Sourish Mittra

    Address : S5A and S6A, II Floor, Alpha Building, Sigma Soft Tech Park, Palm Meadows, Whitefield, Bengaluru, Karnataka 560066

    E-mail ID :

    Phone number: 1800-309-9355