Melanin-Loving Skincare

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Melanin-loving formulations, made for every shade of beautiful

Melanin - The magic of our skin explained

WHAT IS MELANIN?

From the lightest bronze to the deepest skin tones - Melanin is the naturally occurring pigment underneath our lovely hues.
Present in varying proportions, Melanin is what gives our skin richness and depth - the more Melanin our skin has, the deeper it is.

The cells that play the main role in this skin pigmentation are melanocytes. They are well known for their ability to produce and distribute Melanin in our skin.

Weaving magic under our skin, Melanin is a natural defence system built into skins of people living in hotter climates, that protects us against the sun's more damaging rays.

Melanin-Rich Skin:

Unique. Powerful. Magical.

HOW DOES MELANIN PROTECT OUR SKIN?

Melanin acts as an antioxidant, shielding our skin by scavenging for harmful radicals produced by environmental stressors.

Melanin guards the genetic material stored in our cells to slow down the signs of ageing skin like fine lines and wrinkles.

Melanin protects our skin by absorbing the light from UV rays and redistributing it toward the upper layers of skin and keeping out harmful rays.

WHY DOES MELANIN-RICH SKIN NEED SPECIAL SKINCARE?

While Melanin works to protect your skin, its over-production has its own side-effects. Melanin-rich skin's outer layer is compact, resulting in thicker skin. It needs speciality care and actives with unique weight for effective infiltration.

Prone to Hyperpigmentation

Melanin-rich skin is more prone to hyperpigmentation due to external stress factors such as excess UV radiation, allergic reactions, or acne.

Lower Moisture Retention

There is a lesser natural moisturising factor (NMF) in melanin-rich skin, resulting in the skin's inability to effectively retain essential moisture.

Sebum Overproduction

The lipid content in melanin-rich skin cells is higher, which leads to an unregulated production of sebum and microbiome, making the skin more prone to acne.

HOW IS ASAYA SPECIAL FOR MELANIN-RICH SKIN?

Asaya understands that the Melanin content in Indian skin makes it unique and that it needs special caring for. We’ve formulated melanin-first skincare grounded in science and nature.

Asaya is crafted by experts. Our team of cosmetic chemists and dermatologists, who specialise in melanin-rich skin, guide the R&D and product development from the ground up.

The products are rigorously tested for efficacy and tolerance on a wide spectrum of skin tones to ensure they meet the functional and sensorial requirements of our skin tones.

Here’s to
celebrating the
magnificence of our Melanin.

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